Seven years ago, LeBron James and his longtime friend and business partner Maverick Carter launched UNINTERRUPTED , a digital media company focused on creating a welcoming and open space for the company's professional athletes to tell stories first-person stories and experiences.

After weaving the imprint of the content space within the King's signature collection thanks to the LeBron 17 and a successively dressed Air Force 1 in 2019, James' business acumen returns to the hardwood via a collaboration UNINTERRUPTED x Nike LeBron 20 . Rooted in the blue and black palette synonymous with media companies, a luxurious wave of tooling hits the latest makeup of the Nike LeBron 20.

With a jet black linen-like fabric across most of its base layer, this all-consuming dye is immediately contrasted by the leather quarter, tongue and laces which receive a lighter touch of "Coconut Milk". coconut). While a monochrome ensemble is introduced along the forefoot, a luminous ' Lapis Lazuli Blue ' is derived from the luminous stone which is said to inspire strength, courage and confidence, further instilling the pursuit of campaign to strengthen the franchise. Wrapping the upper tongue and sock liner fabric in this latest lush blue hue, matching stitching chaperones the outer Swoosh whose semi-translucent construction allows the watercolor aesthetic of the lower Swoosh to shine. Underfoot, the collaboration builds on a premium gold sole with a semi-translucent tread that reveals " SPEAK " written in black brush lettering along the right outsole and " TRUTH " on the outsole LEFT. Accompanied by an onslaught of branding from the media company, a duo of UNINTERRUPTED logos appear on the heel in blue and above the Check on the medial side in identical dark-colored embroidery. Elsewhere, the aforementioned hand-painted ocean print returns to handle the inspirational messages littered across the insoles.