As The Swoosh enters a new era to appeal to future generations, they have chosen Memphis Grizzlies superstar Ja Morant to lead the charge as Nike's first Gen-Z signature athlete. Following the surprise launch of the Nike Ja 1 in its “ Midnight ” and “ Scratch ” options, the inaugural colorway marking the start of Morant’s series with the Beaverton-based brand lands on the first day of April.

After introducing the pair to the sneaker community on Christmas Day, The Swoosh has been working hard to market its first star signing since the appointment of Giannis Antetokounmpo in 2019. Inviting the media to an official launch at FedEx Forum in early February, while erecting a mountainous pop-up during All-Star Weekend, the " Day One " colorway is rooted in Morant's ethos and the chip he's carried on his shoulder since he fell in love with this game Working with designers to create a signature light blue in homage to its blue-collar mentality, the cobalt blue hue extends across the upper while lush yellows and pinks dress the sole and gradient infused into the Swoosh. Full length TPU.

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