Mamba Eterno : quand Nike fait de Kobe une fête plutôt qu’un hommage

Mamba Eterno : quand Nike fait de Kobe une fête plutôt qu’un hommage

Ce n’est pas un simple drop de plus dans le calendrier Nike, c’est un hommage. Le 30 octobre, à la veille du Día de los Muertos, la marque a lancé « Mamba Eterno », «...
On x Mbappé : la vraie rupture n'est pas sportive, elle est stratégique

On Mbappé: the real break is not sporting, it is strategic

It’s not a new pair of shoes shaking up the game this morning, it’s a contract. Kylian Mbappé is leaving Nike, the brand he has been tied to since the very beginning of his career,...
NIKE MIND 001 : POURQUOI CETTE PAIRE EST DEVENUE L'UNE DES SNEAKERS LES PLUS COTEES DE 2026 ?

NIKE MIND 001: WHY HAS THIS PAIR BECOME ONE OF THE MOST HIGHLY RATED SNEAKERS OF 2026?

The most coveted sneaker of 2026 isn't a pair of trainers, nor is it a hype collaboration with a rapper or a designer. It's a recovery mule, laceless, designed to be worn before and after...
NIKE AIR MAX 95 GREEDY 2026 : LE RETOUR D'UN COLORIS CULTE EN VERSION BIG BUBBLE

NIKE AIR MAX 95 GREEDY 2026: THE RETURN OF A CULT COLORWAY IN A BIG BUBBLE VERSION

Eleven years after its original appearance, one of the most recognizable colorways in Air Max 95 history is returning, this time with the Big Bubble sole. Here is what you need to know about this...
CARLOS ALCARAZ X TRAVIS SCOTT : LA COLLABORATION QUI RAPPROCHE TENNIS, CACTUS JACK ET SNEAKER CULTURE

CARLOS ALCARAZ X TRAVIS SCOTT: THE COLLABORATION BRIDGING TENNIS, CACTUS JACK, AND SNEAKER CULTURE

Tennis and streetwear had never really spoken to each other. That changed at the 2026 US Open, where Carlos Alcaraz stepped onto the court decked out from head to toe in Travis Scott x Nike....
L'Ascension des Influenceurs Sneakers : Comment les Réseaux Sociaux Remodèlent l'Industrie

The Rise of Sneaker Influencers: How Social Media is Reshaping the Industry

I. Introduction In this article, we'll explore the meteoric rise of influencers in the thriving sneaker industry. We will highlight the growing importance of these key players who shape not only trends, but also consumers'...
Les chaussures New Balance les plus iconiques de la marque

The brand's most iconic New Balance shoes

New Balance is a sports shoe brand that has been around for over 110 years . The brand mainly specializes in running shoes and is the fourth largest sports shoe brand in the world ....
Les 5 raisons pour lesquelles la chaussure Nike TN est devenue un classique de la sneaker culture

The 5 reasons why the Nike TN shoe has become a classic of sneaker culture

The Nike TN shoe, also called Nike Air Max Plus, is a sports sneaker that has acquired an iconic place in sneaker culture. Here are some reasons why it has become a classic: Innovative design:...
Les 5 raisons pour lesquelles vous devriez ajouter une paire de chaussures Nike TN à votre collection

5 reasons why you should add a pair of Nike TN shoes to your collection

Since their launch in 1998, the Nike TN , also known as the "Shark" or "Air Max Plus", has been a popular sneaker around the world. With a bold design and a history closely linked...