ASICS Gel-1130 Neon Pack Pink

345,00 EUR
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In the 21st century, the ASICS brand is synonymous with quality running shoes. However, its origins date back to 1949, when Kihachiro Onitsuka, then a 31-year-old salaryman, founded ONITSUKA TIGER in Kobe with the conviction that sport could contribute positively to the development of young people. In 1977, the brand was renamed ASICS, an acronym for the Latin proverb " Anima Sana In Corpore Sano " meaning "A healthy mind in a healthy body", a principle that continues to guide the company today.

The introduction of the GEL cushioning system in 1986 was a major turning point for ASICS, laying the foundation for its modern running shoes. Among the brand's most iconic models are the GEL-Lyte III and GEL-Saga, popularized through collaborations with designers like Ronnie Fieg and renowned boutiques such as Patta Amsterdam and Atmos Tokyo.

The GEL-Kayano , launched in 1993 , perfectly embodies the style of the 90s and 2000s with its distinctive details and thick sole. Each year, this model undergoes updates to offer fans new versions of this iconic silhouette. Development of new versions of the Kayano takes place at ASICS headquarters in Kobe, home to one of the most advanced running research centers in the world.

SKU: 1203A383 104

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